La Hacienda Links Golf Resort’s decision to undertake a major upgrade of its golf and lifestyle facilities has paid instant dividends after the luxury 36-hole Spanish venue reported a record-breaking year in 2023.

Latest figures revealed by the award-winning resort in Andalucia show that its total revenues increased by more than 50 per cent last year compared to its previous record year in 2019.

La Hacienda has invested significantly in its golf and leisure facilities in the last three years, with upgrades made including extensive renovations of its two 18-hole championship courses, the Links and the Heathland, the opening of a newly refurbished clubhouse and the launch of a new halfway house.

The Links course, which reopened in July 2022 after a major redesign by Kurtis Bowman, was named ‘Best Golf Course in Spain’ at the 2023 World Golf Awards and more good news looks set to follow for the resort in 2024 after recording a record start to the year.

La Hacienda Links Golf Resort is already celebrating one international honour after winning the coveted Silver Flag Destination accolade at the recent 59club Europe’s inaugural Service Excellence Awards in recognition of the five-star golf experience it offers.

The award recognises outstanding customer service in the golf industry and Fernando Padrón, golf general manager at La Hacienda, and the resort’s sales & marketing director, Ana Berbel Rendón, were on hand to receive the leading honour at a glittering prize-giving ceremony at Camiral Golf & Wellness.

59club’s prestigious Service Excellence Awards recognise the outstanding teams and managers within the golf industry which consistently deliver the finest customer experiences for their members and guests – covering all aspects of golf and hospitality operations.

All venues nominated were assessed and scored through a detailed and objective mystery shopping programme that covered a 12-month period throughout 2023, with properties evaluated by the experience afforded to guests, members and prospective members against objective benchmarking criteria.

Padrón said: “When it comes to rating golf customer service, 59club is the industry benchmark so to receive this award makes everyone at the resort very proud. At La Hacienda Links Golf Resort, it is our aim to deliver the best possible experience to all our guests and we will continue to strive to do this – from the time they arrive to the moment when they leave.”

Located in the Cadiz municipality of San Roque close to Sotogrande, La Hacienda’s Links course runs along the beachfront with spectacular views of the Mediterranean, Gibraltar and Africa, and has been one of the biggest course renovation projects to be undertaken in Europe in recent years.

In addition to other improvements it has made, the resort is continuing preparations to launch a new Fairmont hotel and villas in the near future – underlining the resort’s ambition to become one of the most exclusive and luxurious golf developments in Spain.

About La Hacienda Hotel Golf Links Resort

• La Hacienda is a rebrand from Alcaidesa Golf and will include both of the existing 18-hole golf courses, Links (which has been redesigned as part of the project) and Heathland, as well as the luxury hotel complex by Millenium Hospitality, after it acquired a piece of land on the beachfront in 2019, close to Sotogrande.
• La Hacienda is set to become the Millenium’s flagship property, a unique project in southern Europe, which will perfectly complement its existing portfolio of emblematic assets.
• The significant investment includes the redesign of the Links golf course by Kurtis Bowman, a new five-star Fairmont luxury hotel and residences, new clubhouse and dining facilities, new halfway house, beach club and real estate – all launching between 2022 and 2024 to transform the site into a luxury 36-hole golf resort.
• The original Links Alcaidesa course inaugurated in 1992 and was designed by Peter Alliss and Clive Clark. Alcaidesa Heathland was designed by the renowned former Ryder Cup player, Dave Thomas. Both are 18-hole, par-72 layouts.
• Located in the Cadiz municipality of San Roque in southern Spain, near Sotogrande.

About Millenium Hospitality Real Estate
Millenium Hospitality Real Estate is a SOCIMI which focuses on four and five-star hotel assets in high-growth areas. Millenium is committed to generating value through the acquisition of iconic buildings for their transformation into four and five-star hotels. The company works actively to reach first level agreements with national and international operators in order to respond to the needs of luxury tourism: high quality services that are added to unique and well-located buildings. The company premiered at the MAB on July 4, 2019.