With pristine fairways, smooth-rolling greens and a spectacular location, there’s so much to recommend about a visit to Clube de Golf Santo da Serra in Madeira, and playing the course is easier than ever before thanks to a new partnership with leading online booking platform Zest.com.

The popular 27-hole venue is offering all its members and guests the opportunity to book real-time tee times from the comfort of their own homes or mobile devices using Zest’s innovative Channel Manager software, with all green-fee revenues paid directly to the club.

Providing a robust online solution that allows golfers to book tee times quickly and conveniently, the new collaboration not only caters to the needs of individual players but also opens up opportunities for golf tour operators to facilitate bookings on behalf of their clients.

“We are excited to bring this innovation to our golfers,” said Ricardo Abreu, general manager of Clube de Golf Santo da Serra.

“The new channel manager not only streamlines the booking process and payment for individual golfers but also provides an efficient platform for tour operators to manage bookings for their groups. This partnership with Zest.com marks a significant milestone in our journey to enhance the overall experience for our members and visitors.”

The partnership with Zest is the latest improvement to be made by Santo da Serra to its facilities as the club continues to upgrade the golf playing experience offered to members and guests.

The club the completed a major renovation programme of its three nine-hole courses 18 months ago – including the installation of a new state-of-the-art irrigation system – and the €2.5m course investment has paid immediate dividends, with Santo da Serra recently named as the best golf course in Portugal by users of Golfamore, Europe’s leading benefit card for golfers.